Sept. 22: Selling Hawaii with Mufi Hannemann

Mufi Hannemann, President and CEO of HLTA

Mufi Hannemann, President and CEO of HLTA

Tuesday, September 22, The Pacific Club
5:30-6:30 pm: No-Host Cocktails and Networking
6:30-8:30 pm: Dinner & Program

The most effective words when promoting a product are NEW and IMPROVED. And there is no question that the face of Hawaii as a brand in 2015 is much different from that of 1975.  Or even 1995.  The soaring skyscrapers have become an icon of Honolulu and the availability of luxury brands and properties is well-known throughout the wealthy jetsetters who visit.  So what does that do to our core brand image?


  • Can we embrace the metropolis while hanging on to the vintage charm of old Hawaii town and its rich native culture that people have come to love?  
  • The accelerated urban renewal and gentrification of Waikiki has been a big topic for the residents of Oahu.  How will that impact Hawaii's brand?  Are we becoming a world-class luxury destination while losing our image as a family destination? 
  • What are the most significant challenges to tourism and our lodging industry? Is it airline capacity? Competition from value all-inclusive resorts in the Carribean? What new developments or partners are entering the market and what's the timeline?

Join us as Mufi Hannemann shares HLTA’s vision and goals for Hawaii's tourism in a changing world. 


Mufi Hannemann is the President and CEO of the Hawaii Lodging and Tourism Association. HLTA is the State's largest private sector tourism organization with over 600 members, representing all sectors and stakeholders the tourism industry including hotels, timeshares, condominiums, transportation companies,  activities,  attractions and industry suppliers . The Harvard and Iolani honors graduate was  elected twice as the Mayor of the City and County and Honolulu in 2004 and 2008  and was also voted in twice as a City Councilmember in 1994 and 1998, which involved a stint as the Council Chair.  Appointed to serve under 4 U.S. Presidents, Hannemann has worked in two state gubernatorial administrations including being the  Director of the State Department of Business, Economic Development and Tourism. 

His private sector and non-profit experience includes being a corporate executive with C. Brewer and Company, once Hawaii's oldest agri-business firm, chair and founder of the Pacific Century Fellows, a leadership development initiative patterned after the White House Fellows program, of which he was a staff assistant to then Vice- President George H. W. Bush in the Reagan White House and has provided  a variety of professional consulting and speaking assignments in the Pacific Asian Rim.  Hannemann also hosts weekend radio shows on Kool Gold 107.9 and KNDI 1270 AM and writes a weekly column in MidWeek.