Imagine a world where your sales and marketing efforts are amplified effortlessly. With PBN (Pacific Business News), you can unlock a powerful tool that drives traffic, boosts your online presence, and ultimately grows your business. This talk will dive into the strategies and benefits of leveraging PBN, showing you how to let this innovative approach do the heavy lifting, so you can focus on what you do best—closing deals and building relationships. Get ready to transform your business and watch your success soar!
Leianne “Lei” Pedro has been named market president and publisher of Pacific Business News (PBN), an American City Business Journals publication. She first joined PBN in 2010, later returning in 2020 as an advertising account manager. Pedro was promoted to vice president of sales in 2022. PBN, celebrating 61 years as a key business resource in Hawaii, continues to thrive with Pedro at the helm.
Pedro holds a bachelor’s degree in communications from the University of Hawaii. A Native Hawaiian with roots in Hilo, Keanae, Kamuela, and Waimea, she calls Kailua home, where her family has lived for seven generations.
Tickets are available on Eventbrite.
$50.00 for members
$55.00 for non-members
For questions, email info@smehonolulu.org
Leianne “Lei” Pedro is the Publisher and Market President of Pacific Business News, a leading business publication in Hawaii. With over 32 years of experience in the media and communications industry, Lei has a proven track record of driving growth and fostering community engagement.
In her current role, Lei oversees all aspects of the publication, from editorial direction to advertising strategy, ensuring that Pacific Business News remains a vital resource for Hawaii’s business community. Her leadership has been instrumental in expanding the publication’s reach and influence.
Lei is passionate about supporting local businesses and promoting economic development in Hawaii. She is on the advisory board for the BBB Great West + Pacific and a new board member of Olelo Community Media and Association Society of Association Executives.